I performed for a company run by women. Here’s what’s different.
by Harry Freedman
Last week, I hosted an awards show for Online Branded Content and Media at Joe’s Pub in Manhattan, for a company called Knotch. The clients and contestants that attended were from some pretty heavy hitters including BBDO, The NY Times, HULU, The Washington Post, JP Morgan, Prudential, Linked In and many more.
The kicker is that Knotch was created and is run by a 29-year-old woman named Anda Gansca. Most of the top management are also women.
I have performed for corporate events, large and small for about 30 years now. I’ve entertained at hundreds if not thousands of companies and a great many have been run by a kind of “Good Old Boys” club. Others were mostly run by men, but had a few women in C-suite positions who had to fit into a male dominated culture.
This is one of the first, if not the first, company of its size that I’ve performed for that was run by women.
So what was my experience? Refreshing. The women I worked with were incredibly smart, extremely competent, and very hard working. They were also easy to work with and made my job a pleasure.
When I work with male dominated companies I sometimes find myself dealing with some large egos and I get it. We can’t help ourselves. We almost always have to compete.
The women at Knotch are also very competitive but it had a different feeling. They seemed to work together as a team in a way you don’t often see at male dominated companies. Egos were put aside and there was a spirit of cooperation that seemed genuine and sincere. These women are on a mission to prove that a female dominated company can excel. But they balanced that out, because they also brought an element of fun and pizzazz to their awards show and the company as a whole.
In a time where so many things seem so wrong and unchangeable, it gives me hope to see a group of women breaking the glass ceiling. Not with a sledgehammer, but with smarts and charisma.